Executive Summary:
I've been a senior product research consultant and designer working with various fintech projects, like mobile banking for teens, a virtual whiteboard wallet, and a student loan repayment app. My tasks have often revolved around quickly understanding data-driven insights and working closely with the team. I've focused on developing gamified approaches, using UX research gathered from targeted interviews and online studies. I often offer fresh, user-centered solutions that are agile and coherent, even within short time frames.
Student loan app - Paradigm shift, gamified solution
Mobile banking for teens - Pre-MVP
White-labeled virtual wallet - Paradigm shift, MVP
Student Loan Mitigation:
Engaged in consulting on a student loan portal initiative, I collaborated with an entrepreneur to reshape the UX/UI design, connecting it to the genuine struggles of student loan debt. Our three-month endeavor marked a significant paradigm shift from a conventional portal to a gamified app tailored to a community in need. Insights into the appeal of money-saving coaches and the power of gamified approaches formed the backbone of our strategy. By leveraging my background in gamification, analyzing competitors, and conducting user-centric interviews, we translated these insights into a tangible, community-driven solution. The result transcended a mere app; it embodied a meaningful response to a widespread financial challenge, reinforcing the potential of thoughtful UX research and agile strategy in creating authentic change.
See Student loan app - Paradigm shift, gamified solution.
Actual gamified approach amongst real-life communities dealing with student debt
Mobile Banking for Teens:
While working in a well-known agency, UI, Human Factors, I improved my ability to work with diverse stakeholders. I aim for quality, keeping in mind tight deadlines. Whether it's a new or ongoing project, I bring my full attention to the table, turning design ideas into practical applications based on research, strategic insights, and a tendency to innovate.
Contact me to see Mobile banking for teens - Pre-MVP.
White-labeled Virtual Wallet:
User research, whether for seed startups or established SaaS companies, has been a pleasure. I mix qualitative and quantitative methods based on experience. Managing these complete research cycles, including preparing the journey, conducting user interviews, and other testing - as a UX consultant and within big organizations has been both challenging and rewarding.
These insights evolve into a comprehensive data story while working closely with product managers. I communicate effectively with peers, leaders, and stakeholders. The combined experience demonstrates my commitment to applying both targeted and wide-ranging research methodologies to reach optimal understanding and solutions.
White-labeled-virtual wallet - Paradigm shift, MVP
Conclusion:
I've found my place within the seed stage with a blend of UX/UXR/UI expertise and a passion for UXR and strategic innovation. My background has given me a skill set and a personal appreciation of the challenges of the seed stage. From user research and competitive analysis to creative leadership and service design, which I look forward to applying to future challenges. If there's any aspect of my work that you're curious about, I'd be happy to discuss it further.
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